Buzzin' Bear Coffee BraNDING

Buzzin Bear is a new coffee shop opening at Ober Mountain, and I was tasked with developing the brand from the ground up. The client came in with an initial logo concept created using AI, which I refined by cleaning up the bear illustration and redesigning the logo to better align with their vision. After several rounds of revisions, the final logo was locked in.

From there, I built out the full brand system—selecting a blue-based color palette, defining typography, and establishing a cohesive visual style. I designed the menu and created mockups for future branded items, including aprons, coffee cup sleeves, ice cream cone sleeves, and ice cream cups. This project marked my first time creating a complete brand identity, from logo refinement to real-world applications.